Music marketing, built for the underground

We make the city dance to your name.

Dilli Beats builds loud, cinematic campaigns for DJs and rising artists — from the first release to the packed-out room.

Who we are

A marketing team that actually listens to the music first.

We're a Delhi-born music marketing studio working with DJs and upcoming talent who need their sound to travel further than their city. No templated funnels — every campaign is built around the artist's story, their crowd, and the room we're trying to fill.

DJs & producersOur core audience — from bedroom sets to club headliners

Release to roomWe cover the full arc, not just a single post

Delhi-rootedBuilt on the city's nightlife, built to travel beyond it

What we do

Three ways we get you heard.

Release campaigns

Rollout plans that build anticipation before a track drops and keep momentum going after — teasers, pitching, and press, timed to actually land.

Playlist & press pitching

We take your track to the curators, blogs, and radio shows who reach the ears that matter for your genre.

Event & brand promo

Gig announcements, brand tie-ins, and city-wide buzz that turns a listing into a sold-out night.

From the blog

Notes on the scene.

Gigs

Getting your first set picked up by a Delhi club

What promoters actually look for before they book an unknown DJ — and how to make the first ask easy to say yes to.

8 min read

Release strategy

Why your release date matters more than your track

Timing a drop around the right moment in the scene's calendar, not just when the mix is finished.

6 min read

Fanbase

Building a crowd before you have a fanbase

Small, honest ways upcoming artists turn a handful of listeners into a room that shows up every time.

7 min read

Got a track that deserves a room full of people?

Tell us what you're working on. We'll tell you how we'd get it heard.

About Dilli Beats

Delhi's noise, turned into momentum.

We started Dilli Beats because too many good DJs and producers in this city were making great music and still playing to empty rooms.

Our story

Built by people who go to the same nights you do.

Dilli Beats grew out of the underground club nights of Delhi — the ones where the sound system mattered more than the guest list. We saw talented DJs handling their own promotion between sets, with no time left to actually make music. So we built the team we wished they'd had: people who understand both the marketing playbook and the culture it's serving.

Today we work with DJs, producers, and upcoming artists who are ready to grow past word-of-mouth — without losing the sound that got them noticed in the first place.

Our missionGet the right music in front of the right rooms, faster

Our audienceDJs and upcoming talent, from first set to first tour

Our approachCampaigns built around the artist's story, not a template

How we work

We plan backward from the room you want to fill.

Every campaign starts with a conversation about the crowd you're trying to reach — not a checklist of platforms. From there we map out which channels, which curators, and which moments in your calendar are worth spending effort on, and which aren't. Less noise, more of the right kind of loud.

Services

Everything between the studio and the stage.

Pick one piece or the full arc — most artists start small and grow into the rest as the momentum builds.

Release campaigns

End-to-end rollout planning for a single, EP, or album — teaser sequencing, launch-day push, and the follow-through that keeps a track alive past week one.

Playlist & press pitching

Direct outreach to the curators, blogs, and radio shows that actually cover your genre, with pitches written around your story instead of a generic press kit.

Social & content strategy

A content plan built around your sets and studio process — the kind of behind-the-scenes footage that turns casual listeners into people who show up.

Event & gig promotion

Announcement strategy, local outreach, and on-ground buzz for your next show — built to fill the room, not just the event page.

Brand & venue partnerships

Introductions and pitch support for collaborations with venues, festivals, and brands who are a genuine fit for your sound.

Artist positioning

Help nailing down who you are as an artist and how to say it — bios, visual direction, and a story that holds together across every platform.

Ongoing management

Or hand us the whole thing.

Beyond one-off campaigns, we also manage artists month to month — your career, your socials, your gigs, and the opportunities you don't have time to chase.

Artist & career management

One point of contact who actually knows your catalogue, your goals, and where you're trying to be a year from now — not a different account handler every few months.

Career planning and goal-setting for the next 3–12 months
Reviewing contracts, deal terms, and offers before you sign anything
Coordinating between labels, venues, agents, and collaborators on your behalf
Regular check-ins so you always know what's moving and what's next

Social media management

Content and posting handled around your actual schedule in the studio and on the road, so your pages stay active even during a busy release week.

A content calendar built around your releases, gigs, and studio time
Reels, captions, and posting scheduled across Instagram and TikTok
Community management — replying to DMs and comments that matter
Monthly reporting on what's actually growing your following

Event & gig management

From the first booking enquiry to load-out, we handle the logistics so you can focus on the set.

Sourcing and negotiating bookings with venues and promoters
Managing your gig calendar, riders, and travel logistics
On-ground coordination for bigger shows and festival slots
Post-event follow-up to turn one-off bookings into residencies

Finding new opportunities

We're constantly in conversation with venues, brands, and curators — so opportunities come to you instead of you chasing every one down.

Brand and venue partnerships that actually fit your sound
Festival and lineup submissions, tracked and followed up on
Collaboration introductions with other artists and producers
Sync and licensing leads for film, ads, and playlists

How management works

A simple process, repeated every month.

Discovery call

We talk through where you're at — your music, your goals, and what's eating up your time right now.

Audit & plan

We look at your socials, past bookings, and opportunities you've missed, then put together a plan built around you.

We get to work

Content goes out, bookings get chased, and opportunities get pitched — with you looped in at every step.

Monthly check-in

A clear look at what moved, what didn't, and what we're adjusting for next month.

Not sure which one you need?

Tell us where you're at and we'll suggest a starting point.

Blog

Notes on the scene.

Writing for DJs and upcoming talent trying to figure out the business side of the music.

Gigs

Getting your first set picked up by a Delhi club

What promoters actually look for before they book an unknown DJ — and how to make the first ask easy to say yes to.

8 min read

Release strategy

Why your release date matters more than your track

Timing a drop around the right moment in the scene's calendar, not just when the mix is finished.

6 min read

Fanbase

Building a crowd before you have a fanbase

Small, honest ways upcoming artists turn a handful of listeners into a room that shows up every time.

7 min read

Playlists

What a playlist curator actually reads before your track

The details in a pitch email that decide whether it gets opened, skipped, or added.

5 min read

Momentum

The quiet months between releases

How to stay visible when you don't have new music to promote yet.

6 min read

Contact

Let's get your sound out there.

Tell us about your music and what kind of room you're trying to fill. We'll get back to you within two working days.

Reach us directly

hello@dillibeats.com

Based in Delhi, working with artists across the country. Studio visits by appointment.

Legal

Disclaimer.

Please read this before relying on anything you see on this website.

Last updated: September 28, 2026

General information only

The content on this website, including our blog posts, service descriptions, and any tips or strategies, is provided for general information and educational purposes. It reflects our own experience and opinions and is not professional legal, financial, tax, or career advice. You should get advice from a qualified professional before making decisions based on it.

No guarantee of results

Music marketing depends on many things outside our control, such as the quality of the music, timing, audience taste, platform algorithms, and market conditions. We work hard on every campaign, but we do not promise or guarantee any specific outcome, including streams, followers, playlist placements, press coverage, bookings, ticket sales, or revenue.

Third-party platforms and links

This website may mention or link to third-party platforms and services such as streaming services, social networks, and event listings. We do not own or control them, we are not affiliated with or endorsed by them, and we are not responsible for their content, policies, or changes. All third-party names and trademarks belong to their respective owners.

Accuracy and changes

We try to keep this website accurate and up to date, but we make no promise that it is complete, current, or free of errors. We may change or remove content at any time without notice.

Limitation of liability

To the fullest extent permitted by law, Dilli Beats is not liable for any loss or damage that comes from using this website or relying on its content. Your use of the website is at your own risk.

Contact

Questions about this disclaimer? Email us at hello@dillibeats.com.

Legal

Privacy Policy.

How Dilli Beats collects, uses, and protects your personal information.

Last updated: September 28, 2026

This Privacy Policy explains how Dilli Beats ("we", "us", "our") handles personal information when you visit this website or get in touch with us. By using the website, you agree to the practices described here.

Information we collect

We collect the details you choose to give us, such as your name, email address, links to your music or social profiles, and the message you send through our contact form or by email. We may also collect basic technical information automatically, such as your device type, browser, pages visited, and approximate location, through cookies and similar tools.

How we use it

To reply to your enquiries and discuss possible projects with you.
To provide, manage, and improve our services and this website.
To send updates or offers, only where you have agreed to receive them.
To keep the website secure and to meet legal obligations.

Cookies and analytics

We may use cookies and analytics tools to understand how visitors use the website. You can block or delete cookies in your browser settings, though some parts of the site may work less well if you do.

Who we share it with

We do not sell your personal information. We may share it with trusted service providers who help us run the website, host data, send emails, or analyse traffic, and only as needed for those purposes. We may also disclose information if the law requires it or to protect our rights.

How long we keep it

We keep personal information only as long as needed for the purposes above or as the law requires, and then delete or anonymise it.

Your rights

Depending on where you live, and under laws such as India's Digital Personal Data Protection Act, 2023, you may have the right to access your information, correct it, ask us to delete it, withdraw your consent, or raise a complaint. To use any of these rights, email us at the address below and we will respond within a reasonable time.

Security

We take reasonable steps to protect your information, but no website or method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Children

This website is not directed at children under 18, and we do not knowingly collect their personal information. If you believe a child has given us information, please contact us and we will delete it.

Third-party links

This website may link to other sites. We are not responsible for their privacy practices, so please read their policies before sharing information with them.

Changes to this policy

We may update this policy from time to time. The "last updated" date above shows when it last changed, and continued use of the website means you accept the updated version.

Contact us

For any privacy question or request, email hello@dillibeats.com.

Legal

Terms & Conditions.

The ground rules for using this website and working with Dilli Beats.

Last updated: September 28, 2026

These Terms and Conditions apply to your use of this website and to any enquiry you make to Dilli Beats ("we", "us", "our"). By using the website, you agree to them. If you do not agree, please do not use the site.

Our services

We provide music marketing services for DJs, producers, and upcoming artists. The details, scope, timelines, and fees of any project will be set out in a separate written proposal or agreement. If it conflicts with these terms, the written agreement comes first.

No guaranteed outcomes

We will carry out our services with reasonable skill and care, but we cannot guarantee particular results such as streams, followers, playlist placements, press coverage, or bookings.

Your responsibilities

Give us accurate information and the materials we need on time.
Make sure you own or have permission to use all the music, images, and other content you give us.
Follow the rules of any third-party platform used in your campaign.

Payments

Fees, payment schedules, and refund terms are as stated in your proposal or agreement. Late payment may pause or end our work on a project.

Intellectual property

You keep ownership of your music and content. You give us permission to use it as needed to deliver the services and, unless you tell us otherwise in writing, to show the campaign in our portfolio. All content on this website, including our name, logo, design, text, and graphics, belongs to Dilli Beats and may not be copied or reused without our written permission.

Acceptable use of the website

You agree not to misuse the website, attempt to break or gain unauthorised access to it, send harmful code, or use it for anything unlawful or that infringes anyone's rights.

Limitation of liability

To the fullest extent permitted by law, Dilli Beats is not liable for indirect, incidental, or consequential losses, or for loss of profit, revenue, or opportunity. Our total liability for any claim connected to our services will not be more than the fees you paid us for the specific service in question.

Indemnity

You agree to protect us from claims or costs arising from the content you provide or from your breach of these terms.

Ending a project

Either of us may end a project as set out in the written agreement. We may also refuse or stop work if a request is unlawful, harmful, or breaches these terms.

Changes to these terms

We may update these terms from time to time. The updated version applies from the date it is posted on the website.

Governing law

These terms are governed by the laws of India. Any dispute will be subject to the exclusive jurisdiction of the courts in Delhi.

Contact

Questions about these terms? Email hello@dillibeats.com.